![]() This shift in the company’s crypto marketing strategy, has enabled Axie Infinity to continuously grow its player base despite the rise in Axie prices. In this system, the manager “sponsors” players, and the earnings of the player are then split by the manager and player. Therefore, Axie Infinity created scholarship programs in order to enable players with less financial resources to continue playing. However, as the game’s popularity and in-game earnings continue to increase, so does the threshold barrier to buy “Axies” necessary to play. This triggered a popularity boom in countries such as the Philippines and Venezuela, which make up almost half of Axie Infinity’s players. In some countries, the blockchain game has allowed players to earn more than the average local salary. To employ this crypto marketing strategy, Axie Infinity improved the game’s accessibility by moving the game from the Ethereum mainnet to an Ethereum-linked side-chain called “ Ronan.” The new sidechain has vastly simplified the onboarding process for new players, which allowed many blockchain-inexperienced players to test out the game.Īxie Infinity’s play-to-earn model has surprisingly attracted players from more economically disadvantaged areas of the world. So how has Axie Infinity gained such massive popularity? The Rise of Axie InfinityĪxie Infinity’s rapid ascent can mainly be attributed to the game’s ability to target those unfamiliar with blockchain technology. According to Token Terminal, the game has earned $323 million in revenue over the past 30 days, almost triple the amount Ethereum gained. But Axie Infinity’s popularity goes far beyond just one village in the Philippines, reaching both western and eastern players from all over the world. The cartoon-style PC and mobile game enables users to earn virtual currency that can then be converted into real money. In one rural Filipino village, residents who became unemployed during the pandemic were able to earn a living playing Axie Infinity. ![]() In fact, people from all over the world are making real money playing NFT games. Remember when your mom used to say you won’t earn any money by sitting on the couch and playing video games all day? Well, it turns out your mom was wrong. ![]()
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